We’ve been running the numbers (by running the numbers, I mean making numbers up) at Talent ip, and the results are fascinating!
Brewery happy hours = More conversations, wider networking reach, and significantly lower cost-per-connection. Plus, there’s something about those beer flights that gets people exchanging business cards faster!
Steakhouse dinners = Deeper, more meaningful conversations that often lead to partnerships rather than just leads. The intimate setting creates space for the conversations that change businesses.
But here’s the real winner: Brewery events deliver MASSIVE branding value. There’s something about a casual, fun environment that makes your company more memorable than a stuffy conference room. So mix it up! Utilize brewery, bar, and rooftop events for broad-based relationship building and brand awareness, then follow up with strategic fine dining experiences for your highest-potential connections.
